Järvi Group
A startup staffing agency focused on placing c-suite and white-collar executives, Järvi Group wanted to create a clean, professional brand. The name is Finnish and means "lake," a useful touch point for building a deeper brand story.
Disciplines: Art Direction, Graphic Design, Branding
When developing the brand direction, I worked with marketers and copywriters to merge the concepts of connection and deep relationship building that could tie back to the meaning in Järvi's name. I created a simple, type focused logo and system that used the dark blue greens of Lake Michigan and a minimal Scandinavian approach to the layouts.
Homepage Design
For the tagline, the team riffed on a phrase that was like a palindrome. It came to life in execution, placing people in the metaphorical (and literal) center. It worked to succinctly describe both their offering and their values.
Tagline with linking ripples
Ouroboros tagline
Brand Standards
