Bissell
Pets are at the heart of Bissell's brand story. The connection between their customers and their furry family members is a key part of their promise to create innovative cleaning tools that simplify pet owners lives and allow them to enjoy an enriching life with their animals. I concepted, created storyboards, and provided art direction for several product videos, searching for authentic stories to help connect Bissell with their audience.
Disciplines: Art Direction, Storyboarding
Director: Ken Schmidt
DP: Corey Bowman
Director: Ken Schmidt
DP: Corey Bowman
When developing these stories I drew from pet experiences I'd had (as a dog parent) and adapted them to target demographics. I referenced location scout photography to try and give team members a clear vision of the story and how shots would like up. I was pleased to see how close to the boards the final videos ended up being.
